I. Introduction
Over the past few years, massive open online courses (MOOCs) have increasingly become a popular medium for learning due to their easy access to interested learners and growing recognition by universities and employers [1], [2]. Learners enroll in MOOCs with different motivations such as fulfilling current needs, preparing for the future, satisfying curiosity, and connecting with people [3]. MOOCs have been successful in providing access to content to many learners. However, many learners who start a MOOC indicating an intent to complete the MOOC do not finish the MOOC dropping out after few weeks [1], [4]. As there is a large variation in the background and learning objectives of MOOC learners, the definition of success in a MOOC varies considerably for different learners [5]. While it may be difficult to build a fit-all design for a MOOC for different types of learners, there are certainly broader improvement opportunities in MOOCs, through which the learning experience can be enhanced for most learners. To identify these opportunities, it is important to understand which MOOC characteristics matter the most to different types of learners and prioritize improvement efforts accordingly. Learner-generated MOOC reviews are an important source of information to understand what is working well in the current system and what could be improved [6].