Effectiveness Evaluation of Ideological and Political Education of College Students Combining Particle Swarm Optimization Model

Ideological and political education is a complex and dynamic system. The use of systematic scientific methods is conducive to seizing the process and development of ideological and political education as a whole dynamically. In this paper, the particle swarm optimization model is combined to establish a model for the group consciousness behavior of college students. In addition, positive and negative incentives are introduced to the model. The introduction of positive incentives is superior to introducing no incentives; while the introduction of negative incentives can only keep college students away from negative role models but cannot help them enter the optimal state of consciousness. Give the incentive effect, the positive and negative incentive work strategies are introduced actively, with the prudent use of negative incentives alone. Innovative work ideas are adopted, and the reverse application of positive and negative incentives is implemented to improve ideological and political education work strategies. Examples are taken for effective verification, and the corresponding improvement measures are proposed.