After-sales services and sustainability: A study of Ather and Bounce electric scooters in Bengaluru

This study looks at how sustainability and aftersales services affect buyer behavior in Bengaluru., India's market for electric scooters. A study comparing Ather and Bounce electric scooters was done to see what aspects affect consumer happiness. The study discovered that after-sales services, such as maintenance and repair, are critical to customer satisfaction and that buyers should take sustainable practices into account when selecting an electric scooter. The findings provide important visions for Bengaluru-based electric scooter companies looking to strengthen their aftersales services and sustainability practices in order to better fulfil the needs of their customers.

I. INTRODUCTION

In recent years, the market for electric scooters in Bengaluru has risen fast, with increased competition among competitors to gain a larger portion of the market [1]. In this highly competitive environment, after-sales services and sustainability have become critical factors in shaping consumer behavior and influencing customer satisfaction [2].