I. Introduction
It is really out of necessity to explore the disciplinary foundation of the art management major. Just imagine, in an era when a playwright directly submits the script to the team’s director to organize a rehearsal [1], it is unlikely that professional art management talents will be needed. However, in the unprecedentedly active contemporary culture and art, a work of art is facing the art market [2]. When there are a large number o f artworks and the audience’s viewing intention is affected by the art marketing (advertising) strategy, it is necessary to have a dedicated person in advance to choose the topic creatively [3]. When planning, process management, new media marketing, drama review and other matters, art management professionals came into being. Not only theater, but also arts such as music [4], dance, movies, TV dramas, and fine arts also need to implement more and more specialized and sophisticated industry management [5].