I. Introduction
As The use and application of big data tools
In this article, big data are defined as datasets in such a large scale that typical tools and software cannot store, manage, and analyze it as before. The big data come in various forms (structured and unstructured) from various sources and requires a fast-real-time analysis. Broadly, big data technologies include distributed file systems (Hadoop MapReduce framework), NoSQL, MPP systems, cloud computing platforms (storage and computing resources), in-memory database processing, and data mining tools [17], [40], [65].
are introduced in many industries, so do opportunities for businesses to revolutionize the way they operate [10], [30], and eventually, they improve firms’ productivity [3], [16]. Thousands of big data tools and technologies have emerged to perform various tasks and processes to enable businesses to glean insights at a relatively low cost. By adopting big data solutions, organizations can generate both social and economic values [44]. These tools have been changing the established ideas on management practices [65] and presenting the potential for innovative products, services, and insights [29]. Eventually, big data become a part of the core business and operational functions by monitoring the operations in real time, optimizing the supply chain, selecting the right resources, increasing sales, and customer satisfaction [23], [28], [33].