I. Introduction
Emerging data economy, as a part of more general The Fourth Industrial Revolution (referred to as Industry 4.0) is powered by the convergence of previously disconnected fields such as Cloud Computing, Big Data, Data Science and Analytics (DSA), Artificial Intelligence (AI), robotics, mobile technologies, 3D printing, nanotechnology and biotechnologies, that all are based on automation and digitalisation of organisational, industrial and business processes. Industry 4.0 will be characterized by fast development, a high level of technologies convergence and increased role of knowledge, skills and human factors to enable continuous and sustainable science and technology development. Such type of economy requires new type of data driven and Data Science and Analytics enabled competences and workplace skills.