The Influence of User Experience Playerunknown's Battlegrounds Game Toward Adaptive Learning

the development of games that are increasingly rapid by itself has produced a variety of works that are in great demand by game players. PlayerUnknown's Battleground (PUBG) is one of the best-selling examples of games downloaded in early 2018. This study seeks to see how user experience and adaptive learning are obtained from this game. The research method uses neuroresearch. The results of the study show that the user experience is determined by the interest in the game. While the interest in being a pro player is a determining factor for players experiencing adaptive learning.

I. Introduction

Electronic games continue to grow and have diverse content. Pricing strategies and platform availability are one of the factors that can influence user behaviour in the future [1]. The game industry has generated billions of dollars in income globally which shows that the industry is able to maintain its growth as part of human civilization [2]. The development of computer games has also emerged as a multibillion-dollar industry [3]. The interesting thing is that games can also provide benefits as useful learning tools [4].