I. Introduction
Worldwide policies are placing the consumer as the central piece of future power and energy systems [1]. Consumption flexibility is seen as the most promising solution to enable the system to cope with the increasing penetration of renewable energy sources. While the massive investment in energy efficiency measures contributes to lowering the overall energy consumption, thus being crucial to pave the path towards the dream of a fully renewable energy based energy system; the uncertainty and variability of renewable based generation bring additional challenges that need to be addressed [2]. Being able to take advantage from the consumers’ flexibility potential is, in this way, essential to enable guaranteeing the balance between (variable) generation and consumption [3].