I. Introduction
Enabled by a series of advancements in emerging technology domains, the fourth industrial revolution promises more flexibility and agility in manufacturing. Flexibility decreases setup times in production lines, enabling prototyping and iterative production. The ability to produce customer-driven designs changes business models and obligates manufacturing organizations to innovate [1]. To be competitive in the next manufacturing era, businesses must become more agile, responding to dynamic market situation. As a result, increasing number of organizations focus on their core competencies, and outsource complementary resources, capabilities, and expertise to other firms. The shift to collaborative environment calls for a service dominant logic where service is the application of knowledge and skills [2].