Construction of experience aesthetics centered innovative experience design model for tourism factories - example of industries in Douliu Industrial Park in Yunlin County

Domestic and international research on design trend regarded user experience as the vital issue, stressed on user perception (experience), and had users perceive that the aesthetic perception of “pleasure” was a primary issue in research on design. Consequently, “marketing experience” in experience economy, “user experience” in human-computer interaction, and the theory of “experience aesthetics” were integrated in this study to improve and reinforce the experience design of tourism factories as well as to comprehensively enhance “experience design” in this study. With the integration, an “innovative experience design model” with industrial knowledge and in-depth consumer experience and integrated with experience aesthetics is shaped. This study aims to construct an “experience aesthetics centered innovative experience design model” to provide users' experiences and promote consumers (users) or participants with favorable experience perception. It is expected to have enterprises understand how to construct quality experience design and provide users with better experience so as to construct new interdisciplinary knowledge for research on design and create new opportunities for local industries in Yunlin County creating experience economy and the sustainable development of cultural industry.

Introduction

Tourism factories, under the experience economy era, focus on the major industries, and the tourism aims to enhance the management of factories, to establish quality brand, image, and reputation, and to promote the core value of “personal experience” for consumers (users) engaging in the designed “experience” products and changing the mind into the participation perception in the consumption process. In this case, “experience” is a critical issue in design for deeper discussion. According to previous research on domestic tourism factories [4] [5], the experience design of tourism factories in Taiwan needs to be reinforced as it is not pleasant, satisfactory, nor learnable (informative). According to the evolution of international design trend, consumers (users) require the experience with aesthetic perception that design aims to understand, solve, and complete people's needs, and the design trend has changed from past needs of keeping warm and preventing from hunger, practicability, and functionality into the higher aesthetic perception of “pleasure” [16] [8] [6] [12] [18]. Regarding the research on tourism factories, there was a tourism factory development potential evaluation model constructed from the aspect of tourism [15], a correlation model between services cape, quality of interpretation service, and visitors' behavioral intention [3], a tourism factory innovative business management model constructed from the aspect of business [4], and a tourism factory spatial development strategy model constructed from the aspect of architecture [14]. Nevertheless, a user experience centered design model has not been constructed that it is necessary and essential to construct an “experience aesthetics centered innovative experience design model”. Based on above background and context, the motivation is shaped in this study, which attempts to discuss experience from the dimensions of aesthetics, human-computer interaction design and psychology of design, and economy to develop an “experience aesthetics centered innovative experience design model” with industrial knowledge and in-depth experience and integrated with aesthetics. This study aims to construct an “experience aesthetics centered innovative experience design model for tourism factory” to enhance users' experience and promote favorable experience perception of consumers (users) or participants.