I. Introduction
Agile [5] development methodologies have become a norm in software development [3]. Simultaneously, user experience (UX) has become a significant competitive advantage in software markets (e.g. [2]). However, agile methodologies do not give guidance on how to conduct UX work as part of agile software development practices: They do not recognize the role of UX specialist (UXS) nor guide developers in the work related to UX. In spite of attempts to integrate UX work with agile practices, researchers are reporting problems in conducting UX work in agile software development [9].