I. Introduction
The increasingly accelerated consumer demand on multimedia content over mobile and tablet devices has attracted a proportionate interest in the challenges confronting wireless communication systems. One compelling challenge is energy consumption of mobile terminals becoming increasingly displeasing to consumers, especially when high-quality multimedia content is consumed. From the perspective of wireless resource allocation, adaptive subcarrier and bit allocation is addressed by the multicarrier modulation technique orthogonal frequency-division multiplexing (OFDM). Within adaptive subcarrier and bit allocation, researchers have developed several algorithms and techniques aiming at power efficiency [1]–[6]. Some power allocation techniques focused on power minimization solely, whereas others considered content quality as well. However, content quality was mainly assessed by analysis of received signal rather than assessing the perceptual quality as perceived by consumers. Therefore, due to the momentous importance of energy efficiency along with user's content quality perception in mobile consumer devices, this paper focuses on these two problems with an effort to address them jointly in a multiuser OFDM environment.