1. Introduction
Consider a person who encounters a choropleth map while reading a blog post in the aftermath of last year's American presidential election. This particular map is static and visually encodes two attributes, candidate and margin of victory, encoded for each state using a bivariate colour mapping. This person decides to compare the election results of Texas to those of California, motivated not by an explicit need to generate or verify some hypothesis, nor by a need to present the visualization to an audience, but rather by a casual interest in American politics and its two most populous states. How might we describe this person's task in an abstract rather than domain-specific way?