The research on micro-blog public opinion index and the application of prototype system

The micro-blogs, as a new social media, possesses big differences with other social media on the aspect of information updating frequency, organization structure, user connection and etc, which have astonishing power of convergence and penetration. Based on this, it is proposed in this paper that Micro-Blog Public Opinion Index (MBPOI), which consists of five sub-indexes QI, II, RI, PI and CI (Quantity Index, Intensity Index, Relation Index, Polarity Index, Confidence Index) multi-dimensionally, is used to measure and evaluate the public topics and issues discussed in the micro-blogs. In the meanwhile, taking “ABB automatic world 2011” activity as example, the MBPOI prototype system is verified; it has been shown from the results that the MBPOI, which uses five sub-indexes method, owns much better effect by quantifying the topics/issues' influence in multi-dimensions and multi-levels, and provides effective micro-blogs analysis reports for monitoring and tracking the “ABB automatic world 2011” activity.

I. Introduction (heading 1)

As a new social media, micro-blogs possess the feature of socialization, opening and decentralization. It also changes the transmission channel of public opinions, and has become an important platform for social issues discussion and enterprise brand demonstration. [2] It has been known and recognized by more and more people that designing a good MBPOI and establishing corresponding monitoring and analysis system are both significantly important for effective controlling and managing opinion in micro-blogs as well as personal reputation, enterprise image and social security. [1]