1. INTRODUCTION
The importance of innovation and scientific investigation in the service industry has been discussed all over the world. Innovation in services should have an affect on productivity and quality and lead to new services. The importance of education in services innovation has been also discussed. In particular, the Japanese Ministry of Education, Science and Technology (JMEST) started the “Program of Education for Service Innovators” in 2007 and selected 13 universities for developing an education program in services innovation. The Japan Advanced Institute of Science and Technology (JAIST) proposed a new education services management course, called MOS (Management of Service), that is related to its MOT (Management of Technology) course, and the proposal has been implemented at one of the 13 universities selected by JMEST.