1. Introduction
Online learning in Universities is increasingly seen as an area of probable growth. Common perceptions are that online learning provides a way to (a) achieve greater economies of scale than traditional, face-to-face education delivery methods and (b) provide more open access for members of disadvantaged groups. However, if we are to provide students with an effective learning experience, we need to learn to design online learning environments in different ways than those associated with face-to-face classroom environments. Otherwise, online learning suffers from a paucity of experience, where students are expected to take responsibility for their own learning, but are given none of the social support system that makes this possible in a traditional classroom setting. Tait [43] argues that, if falling retention rates are to be reversed, we need to address issues of how students bond with the course and the institution, and how appropriate intervention to support the emotional needs of learners may be designed.