Realization of personalized presentation for digital contents based on browsing history

Recently, the tremendous amount of information is digitalized and becoming available on the World Wide Web. These digital contents are nowadays easily accessible to a lot of Internet users. However, most web sites today are comprised of a large number of web pages and hyperlinks, often making it difficult for visitors to browse through and to find their desired information quickly. To address the problem, this paper proposes a newly web site personalization method by utilizing content browsing history. Web sites based on our model consist of a set of small components, and browsing history considered as visitor's preference is used to identify components to be presented on a web page.

I. Introduction

Recently, the tremendous amount of information is digitalized and becoming available on the WWW (World Wide Web). These digital contents are nowadays easily accessible to a lot of Internet users due to the advent of a wide variety of web-enabled devices, such as PDAs (Personal Digital Assistants), handheld computers, and cellular phones in addition to conventional desktop counterparts. This trend, at the same time, poses a new challenge for web technology, personalized presentation for satisfying visitor's individual needs.