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Norbert Herman - IEEE Xplore Author Profile

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In 2014, the Gig Economy in US was made up of about 14-20% of the total workforce. By 2021, this workforce has now grown to 35%, representing 57 Million workers with over 1 Trillion USD annual market size. Due to the economic challenges and unemployment brought on by the Covid-19 Pandemic, the concept of work is shifting at a much faster rate than was taking place beforehand. Additionally, Gen Z-e...Show More
As human beings, we continuously consume products, services, as well as produce products and services for others to consume. Due to our inherent bias of likes and dislikes, we unintentionally or intentionally end up liking products and/or services that are personalized for us, or somehow unintentionally match our likes. This personalization is influenced by the data gathered about us directly or i...Show More
As human beings, we have the inherent bias towards our likes and dislikes. These likes and dislikes are influenced by our psychographic attributes, morals, values, beliefs and societal networks in both circles of influence and circles of concern. We continuously consume products, services as well as produce products and services for others to consume. Due to our inherent bias of likes and dislikes...Show More