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Eye-Tracking Study into Patterns of Attention to Environmental Media Texts among Youth Audiences in the Context of the Communicative Strategy
Lidiya Lobodenko;Irina Matveeva;Liudmila Shesterkina;Eugene Zagoskin
2024 Communication Strategies in Digital Society Seminar (ComSDS)
Year: 2024 | Conference Paper |
The paper uses eye-tracking technologies to present the results of analyzing the patterns of attention to environmental media texts in mass media and social media of industrial regions among three groups of respondents (aged 18-21 years old, 22-25 years old, 26-30 years old). The research covered a sample of 102 environmental media texts selected from the mass media and social media of the cities ...Show More
Eye-Tracking Technologies in the Analysis of Environmental Advertising and Journalistic Texts Perception by Youth
Lidiya Lobodenko;Anna Cheredniakova;Liudmila Shesterkina;Olga Kharitonova
2023 Communication Strategies in Digital Society Seminar (ComSDS)
Year: 2023 | Conference Paper |
The research deals with the eye-tracking technologies used to carry out a comparative analysis of media effects created by environmental advertising and journalistic materials and their effect on young people. The study was aimed at determining the areas of interest of respondents in environmental advertising and journalistic texts using eye-tracking technology and quantitative data. The results o...Show More
Analysis of the Environmental Media Impact on the Youth Audience
Lidiya Lobodenko;Olga Perevozova;Cheredniakova Anna;Olga Kharitonova
2022 Communication Strategies in Digital Society Seminar (ComSDS)
Year: 2022 | Conference Paper |
The study provides the results of the Internet environmental information analysis. The article highlights the results of the study of environmental content perception using eye-tracking, survey, and content analysis methods. The respondents are young people between 18 and 21 years old. The results of the study based on the respondents’ data confirm the author’s assumptions about the literacy and a...Show More
A Study of Advertising Content in Digital Communications: the Experience of Applying Neuromarketing and Traditional Techniques
2021 Communication Strategies in Digital Society Seminar (ComSDS)
Year: 2021 | Conference Paper |
Cited by: Papers (5)
The active introduction of online communications into the life of a modern person has significantly changed advertising content. The use of digital technologies, interactive systems, virtual assistants, self-advertisement, and motion design provided for more comprehensive research methods, fundamental scientific approaches, collaboration with exact natural sciences in the brand promotion system. T...Show More
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