This research summarizes the characteristics of the impact of live broadcast of agricultural products on customers' purchase behavior, including real-time, interactively, entertainment and authenticity. Based on the SOR theory, a structural equation model is constructed to explore the mechanism of the influence of live broadcast of agricultural products on customers' practical purchase behavior an...Show More
The mobile Internet provides a strong innovation power for improving the level of agricultural informatization, promoting the structural reform of agricultural supply side, accelerating the realization of agricultural modernization, and consolidating the foundation of building a moderately prosperous society in an all-round way. Based on UTAUT theoretical model, this paper constructs an agricultur...Show More
The novel coronavirus pneumonia has a great impact on the normal school teaching. The higher vocational colleges fully respond to the requirement of the Ministry of education, and carry out online teaching. This paper summarizes four online teaching modes widely used in Higher Vocational Colleges during the epidemic period, namely synchronous live teaching, asynchronous MOOC teaching, online flipp...Show More
