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Elena Yu Karmalova - IEEE Xplore Author Profile

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With the introduction of Internet technologies into the everyday life of mankind, the methods and forms of communication are being transformed. The global network is modifying mass communications, developing virtual and augmented realities as part of a new metaverse of various organizations. The catering industry, which actively uses new digital communication tools, is no exception. The reason for...Show More
The purpose of the article is to describe modern digital technologies used in territorial branding. Based on the case studies of St. Petersburg presented at the competition in the field of public relations development “Silver Archer - North-West” in 2023, frequently used and innovative digital technologies for positioning the territory are identified. Digital technologies can be actively used for ...Show More
The study is devoted to the digital crisis communications of the university, the most frequent risk in higher education. The following risk aspects and directions are designated as the most frequent: “activities of the university/institute management”, “university marketing”, “development of educational programs”, “admission of students”, “implementation of basic educational programs” and “educati...Show More
The article deals with one of the least studied spheres of social activity in terms of anti-crisis communications - education. The aim of the study is to form a classification of crises based on crisis events taking place in the field of education over the past five years and reflected in the digital information environment. On the basis of the conducted information audit and the collected empiric...Show More
The aim of the study is to identify the media preferences of middle and senior schoolchildren in the context of distance learning in 2020 and the impact of digitalization on their media consumption. The objects of the research were the communication channels of this target audience during this period. The empirical base of the study was formed by the results of the conducted quantitative - online ...Show More
The problem of processing and transmitting the socially significant information in the age of entertainment is acute and needs some creative solutions. Under the socially significant information we understand the kind of information which is produced by a human being in the process of his activity and is directed to the achievement of his goals. Mass media and communication product consumer makes ...Show More