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Ritwik Sinha - IEEE Xplore Author Profile

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In recent years, the use of CLIP (Contrastive Language-Image Pre-Training) has become increasingly popular in a wide range of downstream applications, including zero-shot image classification and text-to-image synthesis. Despite being trained on a vast dataset, the CLIP model has been found to exhibit biases against certain protected attributes, such as gender and race. While previous research has...Show More
The growth of low-end hardware has led to a proliferation of ma-chine learning-based services in edge applications. These applications gather contextual information about users and provide some services, such as personalized offers, through a machine learning (ML) model. A growing practice has been to deploy such ML models on the user's device to reduce latency, maintain user privacy, and minimize...Show More
We propose VADER, a spatio- temporal matching, alignment, and change summarization method to help fight misinformation spread via manipulated videos. VADER matches and coarsely aligns partial video fragments to candidate videos using a robust visual descriptor and scalable search over adaptively chunked video content. A transformer- based alignment module then refines the temporal localization of ...Show More
As tools for content editing mature, and artificial intelligence (AI) based algorithms for synthesizing media grow, the presence of manipulated content across online media is increasing. This phenomenon causes the spread of misinformation, creating a greater need to distinguish between “real” and “manipulated” content. To this end, we present Videosham, a dataset consisting of 826 videos (413 real...Show More
Content personalization is one of the foundations of today’s digital marketing. Often the same image needs to be adapted for different design schemes for content that is created for different occasions, geographic locations or other aspects of the target population. We present a novel reinforcement learning (RL) based method for automatically stylizing images to complement the design scheme of med...Show More
In our society, generations of systemic biases have led to some professions being more common among certain genders and races. This bias is also reflected in image search on stock image repositories and search engines, e.g., a query like “male Asian administrative assistant” may produce limited results. The pursuit of a utopian world demands providing content users with an opportunity to present a...Show More
We present BOhance, an efficient solution for optimizing digital content like images. Our approach enhances the standard and widely-used method for optimizing content, A/B testing, by using Bayesian Optimization. Our work effectively extends A/B testing in the continuous domain where A/B testing cannot efficiently test infinitely many variants. We test our approach on an image enhancement task whe...Show More
Aggregate advertising-presenting a single ad to large groups of individuals through traditional media such as television and print-presents a unique challenge to measuring efficacy because treatment and outcome are observed from two disparate sources (interaction and revenue realization). In this work, we propose a Bayesian model to estimate the impact of an ad on observable web metrics that are r...Show More
Interpretable Decision Sets (IDS) is an approach to building transparent and interpretable supervised machine learning models. Unfortunately, IDS does not scale to most commonly encountered big data sets. In this paper, we propose Rapid And Precise Interpretable Decision Sets (RAPID), a faster alternative to IDS. We use the existing formulation of decision set learning and propose a time-efficient...Show More
We introduce models for saliency prediction for mobile user interfaces. A mobile interface may include elements like buttons and text in addition to natural images which enable performing a variety of tasks. Saliency in natural images is a well studied topic. However, given the difference in what constitutes a mobile interface, and the usage context of these devices, we postulate that saliency pre...Show More
Assigning credit to different marketing activities has long been an important but challenging goal for a marketer. With the advent of digital marketing, the marketer can now potentially record each interaction with a prospective customer. With this development it is possible to measure and assign credit for each marketing interaction. We propose an econometric model to estimate the true incrementa...Show More