Cultural-Communicative Practices in the Conditions of Modern Digimodern

The relevance of the research topic is beyond doubt. In the modern world, the role of various media projects that use auditory and visual channels of influencing the audience is increasing. Today they are used in various fields of activity of subjects of sociocultural communication (business, art, education, etc.). For example, museums, striving to remain a living part of society, are increasingly using auditory and visual communication formats, providing their visitors with the opportunity to interact with the cultural achievements of the present and the past. The article discusses examples of successful podcasting and visual communications in business.

I. INTRODUCTION

Few people could have imagined that the remote infocommunication field for many organizations in 2020 would for a long time become the only channel of interaction with the target audience. Forced enhanced virtualization in just a few months has changed the model of communication with the target audience in social, educational, cultural and commercial areas. The auditory and visual levels of Internet content are growing in terms of information volume, format variability, and content diversity. The audio and visual levels of Internet content are increasing in terms of information volume, format variability and content diversity. Today, we can observe curious transformations in the organization of various media projects, podcasts, live broadcasts, online events, TV shows, etc., which define a new understanding of the author. [1] In this article, we will focus on the specifics of the development of cultural and communicative practices in the context of modern digimodern. By cultural-communicative practices in the context of contemporary digimodern, we mean practices implemented using modern auditory and visual communication channels that reflect the transformations in the culture of information consumption in Russian society. Thus, the purpose of the article brought to the attention of the reader is to consider the communication transformations of the modern socio-cultural space, called digimodern, where auditory and visual media practices are one of the most trendy channels of communication and information.