Internet of Things (IoT) in agriculture: an exploratory study on the production of growth tomato (industrial) in the south of Goiás, Brazil

Disruptive technologies have changed the way people relate to everyday objects, work, and other individuals. In this context, the Internet of Things (loT) concept represents the interconnection of physical and virtual obj ects. Through exploratory and qualitative research by investigating the regional producers, the present work aims to understand the loT adoption process in producing industrial tomatoes in the south of the State of Golas, Brazil. Given the data gathered in this research, several efforts were identified as part of all the value chain partners' efforts to increase product competitiveness and quality based on Goias's tomato industry. The method was a non-probabilistic study, and the technique used was the semi-structured interview. The results show that the technologies adopted increased 8% on average in the annual revenue of tomato productions in the south of Colas. Therefore, comparing the increment provided by technologies already applied, producers reported that loT technologies would also increase by about 10% in revenue. In addition, several factors prevent producers from expanding their technology portfolios, such as lack of internet coverage, government incentives to purchase machines, and specialized labor.