Intelligent Colour Matching Design System for Cultural and Creative Products Based on the Virtual Reality Technology

Cultural and creative products are high value-added products generated through the development and application of cultural heritage and intellectual property rights. Colour matching, as a key link in the process of designing cultural and creative products, will directly affect the accuracy of the cultural expression of the products. To address the problem of large colour matching errors in previous colour matching systems, this paper designs an automatic colour matching system (ACMS) based on virtual reality (VR) technology specifically for cultural and creative products. ACMS is based on a B/S three-layer architecture system framework, including a data access layer, a business logic layer and a representation layer. System testing and analysis prove that although the designed system has a certain error with the expected colour matching, the error is very small, so the colour difference does not affect the visual presentation effect.