An Analysis of Influential Factors of Information Dissemination among Network Circle Groups and a Study on Countermeasures

Development of network circle groups is not merely confined to technical sphere. Instead, its development has changed the structure of the entire social formation and individual existence and development mode, which is manifesting, day by day, a kind of cultural attribute. The social interaction "self-organization" manifested by network circle group has been digitalized; the topics of the content have been diversified and peripherized; and the social mobilization has been strengthened. Especially, more focus should be put on such significant themes as leading mechanism of the public opinions of emergencies. Several parties should get involved in forming a community of public opinion governance for network circle groups to enhance the efficacy of public opinion governance for network circle groups.