User-Centered Evaluation and Design Suggestions for NFT Marketplaces

Non-Fungible Token (NFT) is a program similar to cryptocurrency that runs on blockchain. Due to its recent popularity, the user count increases every day. NFT, a relatively new technology compared to cryptocurrency brings many new terms and complicated user flows. The study was conducted to explore the motives of new NFT users, to identify the usability issues in those platforms that tend to be a barrier and to suggest relevant design approaches that help new users freely use the platform. A survey was conducted to identify the understanding of NFTs among various user groups. Further, usability testing and heuristic evaluation were carried out for the top 2 popular NFT marketplaces. The results show that the NFT platforms need more usability improvements, especially for first-time users. Based on the findings, relevant user-centered design approaches are suggested and are expected to improve the usability of the NFT platforms.