Digital Turn in Communication Strategies for Motivating Modern University Applicants | IEEE Conference Publication | IEEE Xplore

Digital Turn in Communication Strategies for Motivating Modern University Applicants


Abstract:

The presented sociological research aims to assess the prospects of universities' communication strategies concerning motivating the digital generation applicants to enro...Show More

Abstract:

The presented sociological research aims to assess the prospects of universities' communication strategies concerning motivating the digital generation applicants to enroll in technical specialties. The authors of the paper relied on the results of the monitoring “Motives and factors for choosing a university by technical specialties applicants”, which they have been conducting since 2015 to the present. The paper presents the research results on the motives and factors of choosing universities and specific technical specialties by applicants belonging to the digital generation.
Date of Conference: 13-13 April 2022
Date Added to IEEE Xplore: 09 May 2022
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Conference Location: Saint Petersburg, Russian Federation
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I. Introduction

In modern society, where information generating becomes the main driving force of the economy, politics, and social development in general, the concept of human capital acquires a new meaning [1], [2]. Its study and fullest possible use in practice become conditions for states to build their digital economies [3].

Cites in Papers - |

Cites in Papers - IEEE (1)

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1.
Elena V. Strogetskaya, Irina B. Betiger, Maksim P. Zamotin, "Communication Strategies for Involving the Digital Generation in Scientific Activities", 2023 Communication Strategies in Digital Society Seminar (ComSDS), pp.13-19, 2023.

Cites in Papers - Other Publishers (2)

1.
E. B. Avakova, A. A. Kuznetsov, "Professional Values of Public Relations Specialists", Communicology, vol.12, no.1, pp.134, 2024.
2.
E. B. Avakova, A. A. Kuznetsov, "Training of media specialists in the field of social communication", Communicology, vol.11, no.4, pp.60, 2024.
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