Multi-Source Multi-Label Learning for User Profiling in Online Games

In online games, user profiling plays a vital role in a variety of personalized services. Current solutions typically treat different dimensions or labels (e.g., willing to pay or not, high, medium, or low appetite for some gameplays) of the full user profiles as independent multi-class/binary classification tasks. However, such a one-by-one profiling strategy clearly overlooks the implicit correlations among profiling tasks, which results in degraded performance. To cope with this issue, we make the first attempt to formalize this problem as a multi-label learning task. Accordingly, we develop a unified Multi-Source Multi-Label learning framework (MSML) that well utilizes semantically rich features and labels for boosted user profiling in online games. Specifically, we first introduce a multi-source user representation network that exploits multi-source data in online games to obtain informative user representations. Subsequently, to handle multiple labels, we propose a novel embedding-based multi-label network that consists of two variational autoencoders with disentangled latent spaces. Note that our framework can guarantee the consistency of the training and testing phases by a novel dual-tower design to overcome the limitation of existing approaches that use one coupled decoder for both features and labels. Extensive experiments on six public multi-label datasets and one real-world online game dataset from Justice demonstrate that the proposed framework outperforms the state-of-the-art baseline methods. Moreover, our proposed framework has been successfully deployed in several online games, yielding a significant boost in multi-label user profiling.