Impact of Review Sentiment and Magnitude on Customers' Recommendations for Video Games

Earlier, people used to buy video games from local shops. Players used to gain knowledge about new releases from gaming enthusiasts, magazines, and friends. Nowadays, one of the most popular ways to buy video games is through e-marketplaces. People need not struggle to find a review of the video game of their choice. Reviews are now commonly spread across gaming marketplaces. They are used by customers, developers, and the marketplace alike. All information that is necessary for the decision-making is available on the marketplace. In this regard, sentiment analysis of the reviews may play a major role. Based on the review data collected from the e-marketplace Steam, the results show that magnitude of the text and sentiment can be used to predict the final recommendation made by the player for the video game.