E-Commerce System for Anywhere Fitness PH With Sentiment Analysis

As people remain confined in their homes, more and more turn to the internet and social media daily for support, comfort, opportunities, and access to information. This presents an opportunity for businesses and e-commerce platforms to harness their own data and reach wide audiences through social media. An online store, Anywhere Fitness PH, took this opportunity which was launched to bring gym equipment to the comfort and safety of the homes of its consumers. However, the client, Anywhere Fitness PH, struggled in customer reviews and difficulties with its current e-commerce platforms. The researchers proposed a web application system that will provide their client an e-commerce platform that will utilize data analytics and sentiment analysis for its customer reviews and provide further improvements for the overall business operations of the client. The system passed for both evaluation of Customer Interface and Admin Interface with means of 4.27 and 4.49 respectively, making the Overall Evaluation have a mean of 4.3S. All means are interpreted as “Strongly Agree” which means that the admins, the non-IT, and the IT staff strongly agree that the system passed Functionality, Usability, Reliability, Performance, Security, pertaining that the system is now ready for the use of the client.