Scrum Best Practices Recommendation: a Media and Community Startup Case Study

XYZ Company is a media and community company that applies Scrum in the process of developing key business support applications. The results of problem identification through interviews with the Chief Technology Officer (CTO) and Chief Product Officer (CPO) showed that one of the root causes of the problem was the Scrum team did not implement the Scrum guidelines strictly. This research evaluates the maturity level of Scrum implementation using the Standard CMMI Appraisal Method for Process Improvement (SCAMPI C). Researchers used the Scrum Maturity Model (SMM) as a model for calculating maturity. This SMM has been updated by following the Scrum Guide 2020 and best practices in 2020-2021 obtained from the literature study. To affirm the appraisal result, This research also distributed questionnaires to 33 respondents from the product team and the technology team. This research recommends implementation improvements using the Plan, Do, Check, Act (PDCA) Cycle approach. The results of the Scrum implementation maturity assessment are on Level 2. This research recommends some practices to be implemented and improved in the objectives: (a) Scrum Role Exist; (b) Scrum Meetings Occur and are Participated, and (c) Daily Scrum Succeed. If applied consistently, XYZ will have a quality improvement in Scrum implementation.

I. Introduction

XYZ is a media & community company and one of the Indonesian startups in the media and community sector in the beauty industry founded in 2012. XYZ provides beauty products information, articles, and reviews and has a forum service for gathering beauty industry enthusiasts to exchange information. All services are available on desktop web platforms, mobile web, and mobile applications. XYZ applies Scrum in its software development process to meet the business needs and quickly respond to market needs. The process is an essential factor in software development, which is fundamental to software engineering [1]. The company will pay special attention to the software development process by delivering reliable and optimal software applications.