Eye Tracking-based Usability Evaluation of E-government App Icon Design

With the rapid development of “E-government service,” People have begun to understand current affairs and politics through mobile terminals. So, the improvement of user experience on E-government app has become important for governments to enhance their service quality. In this regard, qualitative evaluation has been widely practiced; however, evaluation experiments via users' bio data have not been sufficiently applied in this area. This paper thusly aims to explore the usability evaluation of government APP interface design through eye-tracking technology. In particular, the government APP, i.e., Minhang Today, was studied as a case, mainly focusing on the icon design and graphic arrangement. Based on the evaluation results, we also propose new design to improve the user experience of the E-government app further.