YouTube Content Analysis For Hair Extension’s Business

From2018 to 2024, the global hair extension market is projected to grow by 8%, reaching more than $5 billion. Hair care was the second-largest segment in the global beauty industry in 2017, accounting for 18% of total sales, after skincare. A big driver of this market is the need to enhance one's physical appearance which most of the times are affected by any hair loss diseases like cancer, alopecia, pregnancy, thyroid, and so on. Endorsing wigs and hair extensions is becoming increasingly common on social media. Specialty shops, hair salons and beauty stores, and hair clinics account for a large portion of the sale of hair wigs and extensions.Our System provides a unique analytical view for solving problems of customers by helping them choose amongst various brands of hair extensions. It does this by using the video’s content to perform sentiment analysis rather than just focusing on public comments on the videos. It also performs statistical analysis and provides an overview about the best channels and influencers. To give a better decision base to customers, the paper focuses on providing content extraction of various YouTube videos covering fashion influencers' reviews as well as common people’s reviews and for the investors, insights of market trends to judge its potential.