Research on Innovation of Integrated Management Mode of Supply Chain in Cross-border E-commerce Service

China's cross-border e-commerce exports still have risks in policy, logistics and payment. This paper studies the innovative model of integrated management mode of supply chain in optimized cross-border e-commerce services. This paper analyzes the development status of cross-border e-commerce service cross-border e-commerce, focuses on the operation of supply chain in cross-border e-commerce service, constructs PEST-SWOT matrix, analyzes the development of supply chain in cross-border e-commerce service from four aspects of politics, economy, society and technology, and puts forward the optimization path of cross-border e-commerce service cross-border e-commerce supply chain development. The supply chain in cross-border e-commerce service is the largest cross-border B2C retail platform in China. Combined with correlation index analysis, the correlation feature quantity of reliability panel data of supply chain integrated management mode in cross-border e-commerce service is extracted, and the reliability data fusion of supply chain integrated management mode in cross-border e-commerce service is carried out by the method of prior information distributed detection. The empirical analysis shows that the optimized integrated management mode improves the integration and management ability of supply chain in cross-border e-commerce services, and has a good confidence, thus improving the integration of supply chain in cross-border e-commerce services.