E-Business Startup: "Universia" As University Collaborator System

According to Covid 19 pandemic every process has to shifting to collaborate with digital technology. One of the field that pushes to shift is Education field. Undergraduate education level, is one of many strategies to improve people competency. In Indonesia, the number of people has steadily increased. However, they have to improve their level of competency to compete with their competitor. According to this condition, many prospective student difficult to find information that their need to decide a place to study. There are many consideration factors that will involved in this decision. Therefore, in this research will build university collaborator system that can support analysis from prospective student perspective to choose education institution. To build this business design this study involve some analysis such as industrial competition will be using Porter Five Force’s and supported by Business Model Canvas to define Universia’s business model, as well as financial projections for the next seven years. According to the Porter Five Forces model, the information services market around universities still has a lot of room for new entrants. The results of the business model canvas analysis show that, despite being a newcomer to the sector, Universia has a number of value propositions that its competitors do not. Universia’s product will be generated in the web based application. The application will be designed using Object Oriented Analysis and Design (OOAD) in conjunction with the Extreme Programming approach, which includes steps such as planning, designing, coding, and testing. The result of this study is a system collaborator that can be bridge between prospective student and university, so the prospective student can easily find the information that their need to choose university.