Marketing Logistics Cost Optimization and Application Research in Smart Living

This paper analyzes the cost control and optimization of marketing logistics by using intelligent communication technology, and reports the current situation in smart living. Taking the beer company affiliated to XX Brewery Group for example, factor analysis method and artificial intelligence network theory are adopted to optimize the marketing logistics cost in smart living, suggestions for optimizing the marketing logistics cost of the company under the background of smart living are given as follows: Using intelligent communication technology to unify logistics cost management and financial accounting methods, innovating logistics cost management mechanism through big data technology, comprehensive data mining and intelligent communication network and other technologies to reduce logistics cost.