Towards a Holistic View of Technology Commercialization

Technology commercialization and transfer are fundamental for the supply of new innovations. However, research has predominantly focused on particular contexts (e.g. universities, technology startups, and established companies), neglecting the broader context of how technologies are developed and introduced in the marketplace. To address this gap, we present a more holistic view on technology commercialization that separates between different levels (individual-, firm-, ecosystem-, and institutional-) as well as includes a discussion on the participation of underserved populations such as women or minorities. This is followed by a discussion of future research avenues.