Embrace gamification for co-designing new solutions: a framework of “game principles”

Generating new solutions in innovative business environments requires engaging more collaboration-based practices to support the interaction and interchange of ideas among multi-stakeholders. Co-design is increasingly popular on these occasions. Combine with gamification, co-design provides a distinct set of playful approaches for unfolding challenges and generating solutions. Although many have explored gamification to organize co-design participation, it is still uncovered how games contribute to the design objectives. This paper demonstrates a framework of “game principles” in a case study to understand further how gamification as a multi-principles system enhances the process of co-designing new solutions. Also, we provide insight for managers and facilitators on facilitating the co-design sections for innovation through the case study.