Promoting Events within Communities in Mauritius: Exploring the Use and Acceptance of NuLendroit Mobile Application

Events are essential constituents of communities whereby providing a number of benefits including connecting people and improving well-being. Event organizers as well as advertising agencies use all kinds of methods to promote events within the society and techniques used range from print media to social media. However, these methods do not always reach the maximum targeted audiences. Also, events are spatio-temporally distributed making searching difficult. Recently, with the widespread proliferation of mobile devices and applications, event management solutions have become common. However, in the context of Mauritius, no such mobile application is available and as such, use and acceptance of mobile-based event promotion application has not been well investigated. As such, this paper investigates this gap by analyzing the use and acceptance of an innovative mobile application called NuLendroit aimed at promoting events within communities in Mauritius. In order to evaluate the use and acceptance of the mobile application, a combination of an extended version of the User Theory of Acceptance and Use of Technology (UTAUT) and Computer System Usability Questionnaire (CSUQ) was used. 63 participants were involved in the study and results revealed insightful information on the most and least positive constructs that are part of the framework.