The advantage of using SWOT analysis for companies with implemented ITIL framework processes

Each company aims to remain competitive in the market and provides the services that their clients seek, all in accordance with the cost-effectiveness and fulfillment of customer expectations. In order to do the same, companies are looking for the best practices that help in organizing their work and delivery of their services, as well as maintaining and determining the competitive advantage. In this paper an example of such practice is explained in the ITIL framework. The purpose of the SWOT analysis is to identify strategies that match the resources and capabilities of the company with the needs of the environment in which it competes. The purpose of this analysis is to use the company advantages, to explore its capabilities, to correct weaknesses, and to counteract the threats of the environment. The aim of the paper is to demonstrate the benefits of SWOT analysis with companies with the implemented ITIL framework, which is mainly reflected in simplicity, flexibility, low cost, but with tremendous efficiency, good estimates, and finding negativity and positivism in business.