Online Grocery Shopping Adoption: A Systematic Literature Review

This article presents a Systematic Literature Review or SLR of the emerging `e-grocery adoption' research scope. It proposes grocery application adoption or online grocery shopping adoption that enriches marketing study. This study aims to draft and critically reexamine the article in the features of the grocery application adoption area. The SLR delivered 38 studies presenting jointly to grocery application adoption. Ahead descriptive analytics, outcomes highlight the foremost research issues of grocery application adoption as well as various methodologies that associate researchers and members within several study methods. The article investigates the antecedents of grocery application adoption. The authors highlighted that the topic has been developed over time and identified the promising research streams for the near future. The study presents to subsequent investigations and concurrent state of the art of grocery application adoption references ultimately.