A Study of Digital Market Status Using The Bibliometric Approach During Four Decades

Digital markets and digitalization were developed and were driven by online shopping, consumer lifestyles, and entrepreneurial spirit. It has been research yet the notion about digital market review study which showed the big picture using data from all countries. This research aims to map the status of the digital market studies indexed Scopus using the bibliometrics approach. The study conducted the bibliometrics method and analyzed research data using the service of analyzing search results from Scopus and the VOSviewer application. Research data of 337 academic documents published from 1976 to 2019 obtained from the Scopus database in March 2020. The results revealed about the most productive countries, research institutes, and individual researchers in digital market studies are the United States, Yale University, and Alexander Schachinger. The most intensive subject area and sources of publications in the digital market studies are computer science and Ink World. Besides, Spain was one of the collaborative researcher group map. This research proposed a convergence axis classification consisting of digital market studies to characterize the body of knowledge generated from four decades of studies: Management information system, E-commerce, Digital printing, Data, and Digitalization, abbreviated as MEDDD themes.