The Impact of Trust to Online Purchase Intention of Business Investors

Trust is a significant factor that affects many people who used the e-commerce platform to meet their daily needs. The increasing use of e-commerce today makes us wonder what kind of e-commerce model can satisfy customers. How about the trust of the business investors' view? Business investors are more likely cautious in making decisions. The managerial level in the Company also has a significant impact on e-commerce strategy. What trust factors influence customers' purchase intentions? This research was conducted to find a correlation between Trust and Loyalty in e-commerce with Purchase Intention. It is therefore known that the factors trust, and loyalty affect the increase in customers' Intention to buy. This research used Sequential Equation Modelling (SEM) to calculate the 107 data set of business investors as respondents at a business exhibition in Jakarta. Respondents were chosen using the Purposive Sampling Method. Data were analyzed model building by using Smart PLS 3.0. This research aims to know the impact of Trust to Purchase Intention of business investors as e-commerce users, to see the opportunity to sell the business to business investors. The result found that Trust to Purchase had a significant impact on Purchase Intention and found four indicators not valid nor reliable.