Analyzing the Green Technology Market Focus on Environmental Performance in Pakistan

In today’s world cleaner electricity production has become an important element for resource-efficient production because modern societies are more effecting with environmental changes. Climate changes are becoming more and more threatening for human. Now it is need to explore some environmentally friendly means of production and produce energy which can reduce damages for environment. This study represents a theoretical model for green tech companies working in Pakistan. Data was collected from managers of different green tech companies and it was found that there is huge potential for technology related to green production and green energy in Pakistan as the government and private sector never pay due attention to this sector. Results of this study are indicating that there is huge market space and potential of market in green energy sector of Pakistan which will help to attract other companies to invest in this sector which will help to develop clean and green environment. This study is limited up to the companies distributing solar plates in Pakistan so in future it can be extended to other means of green energy.