Contents 1. Introduction
Currently, a vast number of Web pages are stored on Internet sites, and the authors connect them using the hyperlinks. Hyperlinks are very flexible in the sense that they allow authors to freely connect their pages with each other.
Abstract:
We propose an idea for reconfiguring the contents of Web pages based on users' spatio-temporal information (time and location) and their access histories. The major objec...Show MoreMetadata
Abstract:
We propose an idea for reconfiguring the contents of Web pages based on users' spatio-temporal information (time and location) and their access histories. The major objective of the proposed mechanism is to realize the reflection of a Web page author's intention about his Web data. The active rules of active database systems are closely related to our use of Web reconfiguration for changing the view of a page. We regard: a user's request for reading a page, combined with his situation (location, date, schedule and etc.) as an event; and an access history of each user and/or an aggregation of accesses as a condition of our page personalization rule. Also, the behavior of the server is regarded as an action. A page personalization rule for Web page reconfiguration is described in a declarative manner, which the author can define easily as its metadata.
Date of Conference: 08-12 January 2001
Date Added to IEEE Xplore: 07 August 2002
Print ISBN:0-7695-0942-8
Citations are not available for this document.
Cites in Patents (28)Patent Links Provided by 1790 Analytics
1.
QUINTERO, Megan Marie, "CUSTOMIZED BROWSER OUT OF BOX EXPERIENCE"
Inventors:
QUINTERO, Megan Marie
Abstract:
In one embodiment, a user device and a server may implement a user archetype to customize a first impression of an application for a user. A user device may maintain a data usage history of a user. The user device may tailor a user experience aspect of an application based on a user archetype matched to the data usage history. The user device may present the user experience aspect of the application.
Assignee:
MICROSOFT TECHNOLOGY LICENSING LLC
Filing Date:
06 June 2016
Grant Date:
15 December 2016
Patent Classes:
Current International Class:
G06Q0300200000
2.
Martin, Anthony; Goulden, David L.; Bennett, Dominic V.; Petersen, Roger; Paczkowski, Remigiusz K., "Method and device for publishing cross-network user behavioral data"
Inventors:
Martin, Anthony; Goulden, David L.; Bennett, Dominic V.; Petersen, Roger; Paczkowski, Remigiusz K.
Abstract:
The present invention relates to summarizing cross-network user behavioral data. The summarizing cross-network user behavioral data may particularly include publishing the data to one or more data structures that become accessible to a server hosting an authorized domain when a user accesses the authorized domain.
Assignee:
GULA CONSULTING LTD LIABILITY CO
Filing Date:
01 March 2010
Grant Date:
15 November 2016
Patent Classes:
Current International Class:
G06F0173000000, G06Q0100600000, G06Q0300200000
3.
O'Sullivan, Joseph K.; Khaliq, Siraj; Smith, Adam M.; MacGillivray, Alexander; Sriver, Joe, "Variable user interface based on document access privileges"
Inventors:
O'Sullivan, Joseph K.; Khaliq, Siraj; Smith, Adam M.; MacGillivray, Alexander; Sriver, Joe
Abstract:
Users may be presented with different viewing interfaces for a document based on a combination of factors relating to display rights possessed for the document and user specific information. In one implementation, the user's location is used to determine portions of the document that can be displayed to the user. More particularly, access privileges to a document for a user are determined based on geographical location information of the user and based on access rights possessed for the document. Portions of the document may then be formatted for display to the user based on the determined access privileges.
Assignee:
GOOGLE INC
Filing Date:
07 August 2014
Grant Date:
29 December 2015
Patent Classes:
Current International Class:
G06F0173000000, G06F0216200000, G06F0211000000
4.
Whitten, Alma W.; O'Sullivan, Joseph K., "Variably controlling access to content"
Inventors:
Whitten, Alma W.; O'Sullivan, Joseph K.
Abstract:
A software module is presented that enables a person to determine the relevance of a document while preventing the person from making a copy of the entire document. In one embodiment, this is accomplished by programmatically controlling which portions of a document will be presented to a user and which portions will not be presented to the user. In one embodiment, the software module is used in conjunction with a search engine to present a document search result.
Assignee:
GOOGLE INC
Filing Date:
27 December 2013
Grant Date:
16 September 2014
Patent Classes:
Current U.S. Class:
707781000, 707694000, 707722000, 707999009, 707999103, 707999102
Current International Class:
G06F0173000000, G06F0216200000, G06F0216000000
5.
O'Sullivan, Joseph K.; Khaliq, Siraj; Smith, Adam M.; MacGillivray, Alexander; Sriver, Joe, "Variable user interface based on document access privileges"
Inventors:
O'Sullivan, Joseph K.; Khaliq, Siraj; Smith, Adam M.; MacGillivray, Alexander; Sriver, Joe
Abstract:
Users may be presented with different viewing interfaces for a document based on a combination of factors relating to display rights possessed for the document and user specific information. In one implementation, the user's location is used to determine portions of the document that can be displayed to the user. More particularly, access privileges to a document for a user are determined based on geographical location information of the user and based on access rights possessed for the document. Portions of the document may then be formatted for display to the user based on the determined access privileges.
Assignee:
GOOGLE INC
Filing Date:
11 January 2013
Grant Date:
09 September 2014
Patent Classes:
Current U.S. Class:
707783000, 726027000
Current International Class:
G06F0173000000, G06F0211000000, G06F0216200000
6.
Goulden, David L.; Shevach, Matthew A.; Bennett, Dominic, "Techniques for displaying impressions in documents delivered over a computer network"
Inventors:
Goulden, David L.; Shevach, Matthew A.; Bennett, Dominic
Abstract:
In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.
Assignee:
CARHAMM LTD LLC
Filing Date:
23 December 2011
Grant Date:
01 April 2014
Patent Classes:
Current U.S. Class:
719317000, 719329000, 709202000, 709217000
Current International Class:
G06F0130000000
7.
Goulden, David L.; Gilbert, Charles; Zeldin, Craig, "Method for attributing and allocating revenue related to embedded software"
Inventors:
Goulden, David L.; Gilbert, Charles; Zeldin, Craig
Abstract:
A method for attributing revenue for embedded software. The method includes the first step of determining the presence of more than one type of embedded software on a given client site. Then, the process assigns priority based on the length of time each type has resided on the client system and the source of each type, followed by classifying each software type, based on the history of present and predecessor copies of the software. A distribution factor is applied to each software type, based on priority and classification, partner revenue is distributed based on the distribution factor applied to each software type.
Assignee:
CARHAMM LTD LLC
Filing Date:
06 March 2006
Grant Date:
04 February 2014
Patent Classes:
Current U.S. Class:
717170000, 705053000, 705014280
Current International Class:
G06F0094400000, G06F0210000000, G06Q0300000000
8.
Whitten, Alma W.; O'Sullivan, Joseph K., "Variably controlling access to content"
Inventors:
Whitten, Alma W.; O'Sullivan, Joseph K.
Abstract:
A software module is presented that enables a person to determine the relevance of a document while preventing the person from making a copy of the entire document. In one embodiment, this is accomplished by programmatically controlling which portions of a document will be presented to a user and which portions will not be presented to the user. In one embodiment, the software module is used in conjunction with a search engine to present a document search result.
Assignee:
GOOGLE INC
Filing Date:
13 September 2012
Grant Date:
28 January 2014
Patent Classes:
Current U.S. Class:
707781000, 707694000, 707782000, 707783000
Current International Class:
G06F0070000000, G06F0173000000, G06F0216200000
9.
Bennett, Dominic V.; Hu, Dan, "System for database reporting"
Inventors:
Bennett, Dominic V.; Hu, Dan
Abstract:
A method of creating user-generated reports. The method begins with the step of receiving information related to consumer internet behavior. That information is then assembled into a database having facts and dimensions, in which the database resides on a server, the server being connected to a communications network. The method then provides a report generation system, including a report generation module resident on the server. The module generates a report, beginning with accepting user criteria for generating a report from a front end system resident on a client computer. It then generates from the database a dataset corresponding to the first report and forwards the same to the client computer, and it displays the report generated from the first dataset. The module then reiterates the report generation steps to generate a second report, the first report remaining resident on the client computer.
Assignee:
CARHAMM LTD LLC
Filing Date:
03 January 2007
Grant Date:
31 December 2013
Patent Classes:
Current U.S. Class:
707778000, 707807000
Current International Class:
G06F0170000000
10.
Whitten, Alma W.; O'Sullivan, Joseph K., "Variably controlling access to content"
Inventors:
Whitten, Alma W.; O'Sullivan, Joseph K.
Abstract:
A software module is presented that enables a person to determine the relevance of a document while preventing the person from making a copy of the entire document. In one embodiment, this is accomplished by programmatically controlling which portions of a document will be presented to a user and which portions will not be presented to the user. In one embodiment, the software module is used in conjunction with a search engine to present a document search result.
Assignee:
GOOGLE INC
Filing Date:
13 July 2009
Grant Date:
24 September 2013
Patent Classes:
Current U.S. Class:
707781000, 707694000, 707782000, 707783000
Current International Class:
G06F0070000000, G06F0173000000, G06F0216200000
11.
McCullough, Sean M., "Method for client-side personalization"
Inventors:
McCullough, Sean M.
Abstract:
A method or data processing system readable medium can be used for communications between a user and a network site. In one embodiment, the user may request personalization information including personalization rule(s) from the network site. The user can generate personalization logic based on the personalization information. In this manner, the user has better control over his or her personal information. The server computer at the network site may benefit because it does not have to generate the personalization logic for the user. Accordingly, the server computer at the network site may be able to accommodate more users or can respond to them faster.
Assignee:
OPEN TEXT SA
Filing Date:
24 March 2011
Grant Date:
09 April 2013
Patent Classes:
Current U.S. Class:
707803000, 707770000, 707784000, 709203000
Current International Class:
G06F0173000000
12.
Martin, Anthony G.; Vandevelde, Scott; Goulden, David L., "UPDATING CONTENT OF PRESENTATION VEHICLE IN A COMPUTER NETWORK"
Inventors:
Martin, Anthony G.; Vandevelde, Scott; Goulden, David L.
Abstract:
Exemplary systems and methods for updating content on a computer network are provided. In exemplary embodiments, a method includes receiving from a message delivery program on a client computer a first keyword submitted by a web browser on the client computer to an original search engine, the original search engine not being a part of the server computer, the web browser being separate from the message delivery program and providing the client computer a first search result that is different from a search result provided by the original search engine.
Assignee:
CARHAMM LTD LLC
Filing Date:
12 October 2009
Grant Date:
20 November 2012
Patent Classes:
Current U.S. Class:
707706000, 715781000
Current International Class:
G06F0070000, G06F0173000
13.
Bennett, Dominic; Paczkowski, Remigiusz K., "METHOD AND APPARATUS FOR RESPONDING TO REQUEST FOR INFORMATION PERSONALIZATION"
Inventors:
Bennett, Dominic; Paczkowski, Remigiusz K.
Abstract:
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.
Assignee:
CARHAMM LTD LLC
Filing Date:
19 August 2005
Grant Date:
28 August 2012
Patent Classes:
Current U.S. Class:
707766000, 707770000
Current International Class:
G06F0070000, G06F0173000
14.
Bennett, Dominic; Hu, Dan, "DATABASE STRUCTURE AND FRONT END"
Inventors:
Bennett, Dominic; Hu, Dan
Abstract:
In one embodiment, a method of analyzing online advertising information includes the steps of receiving consumer data from client computers, creating a database based on the consumer data, receiving user selected values from a front end, and extracting data from the database based on the user selected values. The front end may have a selection area with user selectable values that change depending on an initially selected value. In one embodiment, the database comprises an online analytical processing (OLAP) database.
Assignee:
CARHAMM LTD LLC
Filing Date:
25 November 2003
Grant Date:
01 May 2012
Patent Classes:
Current U.S. Class:
705014400, 707778000, 707807000
Current International Class:
G06Q0300000
15.
McCullough, Sean M., "METHOD FOR CLIENT SIDE PERSONALIZATION"
Inventors:
McCullough, Sean M.
Abstract:
A method or data processing system readable medium can be used for communications between a user and a network site. In one embodiment, the user may request personalization information including personalization rule(s) from the network site. The user can generate personalization logic based on the personalization information. In this manner, the user has better control over his or her personal information. The server computer at the network site may benefit because it does not have to generate the personalization logic for the user. Accordingly, the server computer at the network site may be able to accommodate more users or can respond to them faster.
Assignee:
OPEN TEXT SA
Filing Date:
11 January 2010
Grant Date:
06 March 2012
Patent Classes:
Current U.S. Class:
707803000, 707770000, 709203000
Current International Class:
G06F0173000
16.
Goulden, David L.; Shevach, Matthew A.; Bennett, Dominic, "TECHNIQUES FOR DISPLAYING IMPRESSIONS IN DOCUMENTS DELIVERED OVER A COMPUTER NETWORK"
Inventors:
Goulden, David L.; Shevach, Matthew A.; Bennett, Dominic
Abstract:
In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.
Assignee:
CLARIA INNOVATIONS LLC
Filing Date:
31 October 2005
Grant Date:
27 December 2011
Patent Classes:
Current U.S. Class:
709218000, 709217000, 709219000, 709224000
Current International Class:
G06F0151600
17.
Martin, Anthony G., "SEARCH ENGINE FOR A COMPUTER NETWORK"
Inventors:
Martin, Anthony G.
Abstract:
In one embodiment, client-side programs are employed to observe the navigation of consumers to various websites. Addresses of web pages viewed by consumers may be used to fetch the web pages. A fetched web page may be parsed for one or more keywords. The relevance of the web page to a keyword may be ranked according to consumer preferences, which may relate to consumer interaction with the web page. Web pages and their ranking information may be stored in an index. The index may be consulted to find links to web pages relevant to a keyword employed in a search request.
Assignee:
CLARIA INNOVATIONS LLC
Filing Date:
17 December 2004
Grant Date:
13 December 2011
Patent Classes:
Current U.S. Class:
707706000, 707709000, 707711000, 707748000, 709217000
Current International Class:
G06F0070000, G06F0173000
18.
Eagle, Scott; VanDeVelde, Scott, "METHOD FOR PROVIDING CONTENT TO AN INTERNET USER BASED ON THE USER S DEMONSTRATED CONTENT PREFERENCES"
Inventors:
Eagle, Scott; VanDeVelde, Scott
Abstract:
A method of providing content from an internet server to an internet user based on the user's internet navigation history. The method begins with the step of installing a profile decoder, including a profile library, on the server. The profile decoder maps server content to content categories contained in the profile library. The server then receives a communication from a user then in internet communication with the server, at least a portion of that communication including an encrypted summary of user navigation history. The server then processes the user communication in the profile decoder to identify user content preferences by matching user content preferences with available server content, employing the profile server. Finally, the server provides content to the user based on the user's identified preferences.
Assignee:
CLARIA INNOVATIONS LLC
Filing Date:
16 March 2006
Grant Date:
06 December 2011
Patent Classes:
Current U.S. Class:
707770000, 707706000, 707736000, 707758000
Current International Class:
G06F0173000, G06F0070000
19.
Van Vleet, Taylor N.; Fung, Yu-Shan; Ortega, Ruben; Manber, Udi, "SERVER ARCHITECTURE AND METHODS FOR PERSISTENTLY STORING AND SERVING EVENT DATA"
Inventors:
Van Vleet, Taylor N.; Fung, Yu-Shan; Ortega, Ruben; Manber, Udi
Abstract:
A web site system includes an event history server system that persistently stores event data reflective of events that occur during browsing sessions of web site users, and makes such data available to other applications and services in real time. The server system may, for example, be used to record information about every mouse click of every recognized user, and may also be used to record other types of events such as impressions and mouse-over events. The event data of a particular user may be retrieved from the server system based on event type, event time of occurrence, and various other criteria. In one embodiment, the server system includes a cache layer that caches event data by session ID, and includes a persistent storage layer the persistently stores the event data by user ID. Also disclosed are various application features that may be implemented using the stored event data.
Assignee:
AMAZON TECHNOLOGIES INC
Filing Date:
04 January 2006
Grant Date:
17 May 2011
Patent Classes:
Current U.S. Class:
709217000, 707705000, 707722000, 707728000, 709203000, 709219000, 709224000, 709229000
Current International Class:
G06F0151600
20.
Van Vleet, Taylor N.; Fung, Yu-Shan; Ortega, Ruben; Manber, Udi, "SERVER ARCHITECTURE AND METHODS FOR STORING AND SERVING EVENT DATA"
Inventors:
Van Vleet, Taylor N.; Fung, Yu-Shan; Ortega, Ruben; Manber, Udi
Abstract:
An event history server system stores event data descriptive of user-specific events that occur in browsing sessions of users. A query interface of the event history server system enables applications to selectively retrieve the event data based on various event parameters such as event type, event time of occurrence, and user identifier. The applications may, for example, include one or more personalization applications that generate personalized content for users.
Assignee:
AMAZON TECHNOLOGIES INC
Filing Date:
13 July 2009
Grant Date:
22 February 2011
Patent Classes:
Current U.S. Class:
709224000, 709201000, 709203000, 709217000, 709219000, 709223000
Current International Class:
G06F0151600
21.
Campbell, Christopher S.; Dieberger, Andreas, "WEBPAGE GENERATION TOOL AND METHOD"
Inventors:
Campbell, Christopher S.; Dieberger, Andreas
Abstract:
The creation and maintenance of a website is made easier through automation. The user selects the data (or documents) to put on the web. Information associated with the documents is extracted from the documents and analyzed to determine the contents of the documents. A template is then automatically selected from a library of templates, and this template is used to generate the website. Both the structure and the layout of the data may be determined from the data itself, from user actions, from corporate identity templates, and from authorities that can help improve the website design.
Assignee:
INTERNATIONAL BUSINESS MACHINES CORP
Filing Date:
18 December 2002
Grant Date:
29 June 2010
Patent Classes:
Current U.S. Class:
715234000, 715235000, 715236000, 715255000
Current International Class:
G06F0170000
22.
Martin, Anthony; Goulden, David L.; Bennett, Dominic V.; Petersen, Roger; Paczkowski, Remigiusz K., "METHOD AND DEVICE FOR PUBLISHING CROSS NETWORK USER BEHAVIORAL DATA"
Inventors:
Martin, Anthony; Goulden, David L.; Bennett, Dominic V.; Petersen, Roger; Paczkowski, Remigiusz K.
Abstract:
The present invention relates to summarizing cross-network user behavioral data. The summarizing cross-network user behavioral data may particularly include publishing the data to one or more data structures that become accessible to a server hosting an authorized domain when a user accesses the authorized domain.
Assignee:
CLARIA CORP
Filing Date:
14 September 2005
Grant Date:
06 April 2010
Patent Classes:
Current U.S. Class:
707603000, 707709000, 709224000, 715745000
Current International Class:
G06F0170000, G06F0151730, G06F0030000
23.
Douglis, Frederick; Jain, Sonia; Klensin, John C.; Rabinovish, Michael, "ELIDING WEB PAGE CONTENT"
Inventors:
Douglis, Frederick; Jain, Sonia; Klensin, John C.; Rabinovish, Michael
Abstract:
A method and system for providing click-once links is disclosed. Elision is used to automatically remove a URL and associated content from a web page as hyperlinks are selected, reducing previously visited material and providing visual feedback to a user. When a user selects an elision-enabled hyperlink, the hyperlink and its associated content are not displayed during subsequent displaying of the same web page. Web pages may be generated on the origin server and a browser client updates the content automatically. Click-once links may be flagged in an enclosing HTML source page through a combination of an indirection through a JavaScript function in an anchor and an additional HTML tag. Cookies may be used to record information about which links have been followed and to share such information with the origin server for use in subsequent page generation, or the browser may be adapted to perform elision without using cookies.
Assignee:
UNASSIGNED
Filing Date:
01 May 2007
Grant Date:
17 November 2009
Patent Classes:
Current U.S. Class:
715738000, 715205000, 715234000, 715760000, 715810000
Current International Class:
G06F0030000, G06F0030480, G06F0170000
24.
Van Vleet, Taylor N.; Fung, Yu-Shan; Ortega, Ruben; Manber, Udi, "SERVER ARCHITECTURE AND METHODS FOR PERSISTENTLY STORING AND SERVING EVENT DATA"
Inventors:
Van Vleet, Taylor N.; Fung, Yu-Shan; Ortega, Ruben; Manber, Udi
Abstract:
A web site system includes an event history server system that persistently stores event data reflective of events that occur during browsing sessions of web site users, and makes such data available to other applications and services in real time. The server system may, for example, be used to record information about every mouse click of every recognized user, and may also be used to record other types of events such as impressions and mouse-over events. The event data of a particular user may be retrieved from the server system based on event type, event time of occurrence, and various other criteria. In one embodiment, the server system includes a cache layer that caches event data by session ID, and includes a persistent storage layer the persistently stores the event data by user ID. Also disclosed are various application features that may be implemented using the stored event data.
Assignee:
AMAZON TECHNOLOGIES INC
Filing Date:
02 July 2003
Grant Date:
21 July 2009
Patent Classes:
Current U.S. Class:
709224000, 707999010, 707999200, 709201000, 709203000, 709217000, 709219000, 709223000
Current International Class:
G06F0151730
25.
Smith, Greg; Olander, Daryl B.; Stamm, Tom; Bergman, Robert; Cook, Thomas A., "SYSTEM AND METHOD FOR WEB BASED PERSONALIZATION AND ECOMMERCE MANAGEMENT"
Inventors:
Smith, Greg; Olander, Daryl B.; Stamm, Tom; Bergman, Robert; Cook, Thomas A.
Abstract:
A personalization system that uses rules to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user. The system comprises a user profiler, for determining a snapshot of a particular user of a web-based application, a rules editor for inputting a set of rules governing the business functioning of said web-based application, and a rules engine. The system then uses the set of rules to make decisions about the particular user and the business functioning of said web-based application, and to determine the content or business functioning of said web-based application as it applies to that user.
Assignee:
BEA SYSTEMS INC
Filing Date:
15 April 2002
Grant Date:
03 March 2009
Patent Classes:
Current U.S. Class:
707999100, 707999104, 707999107, 715200000, 715205000
Current International Class:
G06F0070000
26.
Douglis, Frederick; Jain, Sonia; Klensin, John C.; Rabinovich, Michael, "ELIDING WEB PAGE CONTENT"
Inventors:
Douglis, Frederick; Jain, Sonia; Klensin, John C.; Rabinovich, Michael
Abstract:
A method and system for providing click-once links is disclosed. Elision is used to automatically remove a URL and associated content from a web page as hyperlinks are selected, reducing previously visited material and providing visual feedback to a user. When a user selects an elision-enabled hyperlink, the hyperlink and its associated content are not displayed during subsequent displaying of the same web page. Web pages may be generated on the origin server and a browser client updates the content automatically. Click-once links may be flagged in an enclosing HTML source page through a combination of an indirection through a JavaScript function in an anchor and an additional HTML tag. Cookies may be used to record information about which links have been followed and to share such information with the origin server for use in subsequent page generation, or the browser may be adapted to perform elision without using cookies.
Assignee:
ATANDT CORP
Filing Date:
01 June 2001
Grant Date:
08 May 2007
Patent Classes:
Current U.S. Class:
715760000, 707999003, 715205000, 715206000, 715207000, 715208000, 715744000, 715810000
Current International Class:
G06F0030000, G06F0150000, G06F0070000
27.
SMITH, Greg; OLANDER, Daryl; STAMM, Tom; BERGMAN, Robert; COOK, Thomas, "SYSTEM AND METHOD FOR WEB-BASED PERSONALIZATION AND ECOMMERCE MANAGEMENT"
Inventors:
SMITH, Greg; OLANDER, Daryl; STAMM, Tom; BERGMAN, Robert; COOK, Thomas
Abstract:
The invention utilizes a personalization system that uses rules (110, 112, 113) to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user of said web-based application, said system comprising: a user profiler, for determining a snapshot of a particular user of a web-based application; a rules editor for inputting a set of rules governing the business functioning of said web-based application; a rules engine (102), that accepts input from said rules editor and said snapshot of said particular user, and uses said set of rules to make decisions about said particular user and the business functioning of said web-based application; and, a personalization processor that uses the output of said rules engine (102) to determine the content or business functioning of said web-based application as it applies to said particular user.
Assignee:
BEA SYSTEMS INC
Filing Date:
16 April 2002
Grant Date:
11 February 2004
Patent Classes:
Current International Class:
G06Q0100000000, G06Q0300000000
28.
SMITH, Greg; OLANDER, Daryl; STAMM, Tom; BERGMAN, Robert; COOK, Thomas, "SYSTEM AND METHOD FOR WEB-BASED PERSONALIZATION AND ECOMMERCE MANAGEMENT"
Inventors:
SMITH, Greg; OLANDER, Daryl; STAMM, Tom; BERGMAN, Robert; COOK, Thomas
Abstract:
The invention utilizes a personalization system that uses rules (110, 112, 113) to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user of said web-based application, said system comprising: a user profiler, for determining a snapshot of a particular user of a web-based application; a rules editor for inputting a set of rules governing the business functioning of said web-based application; a rules engine (102), that accepts input from said rules editor and said snapshot of said particular user, and uses said set of rules to make decisions about said particular user and the business functioning of said web-based application; and, a personalization processor that uses the output of said rules engine (102) to determine the content or business functioning of said web-based application as it applies to said particular user.
Assignee:
BEA SYSTEMS INC
Filing Date:
16 April 2002
Grant Date:
24 October 2002
Patent Classes:
Current International Class:
G06Q0100000000, G06Q0300000000
