A Service Value Measurement Method Based on User Context Awareness

With the rapid development of the Internet, network service technology has been well developed. In order to further verify the satisfaction degree of building network service network to user value expectation, further research on service value measurement methods is needed. In the traditional service value measurement method, an urgent problem that needs to be solved is how to eliminate the interference of users' subjective factors to the value measurement results. Therefore, this paper designs a service value measurement method based on user context awareness. Firstly, the social network relationship of users is delineated, and the relationship strength of social network users is calculated, and the user group with strong relationship strength is identified. Then, it perceives and analyzes context information of users in the user group, calculates user similarity, selects n users with the highest degree of similarity to the target user to form a similar feature user group; Finally, it collects the comments of users in the user group of similar features, analyzes the emotional tendency contained in the comments, and finally realizes indirect and objective analysis of users' views on this online service. It is necessary to explore the influence mechanism of public opinion on service value realization and design the service value measurement method based on user context perception.