Analysis of Machine Learning Algorithms for Predicting Personality: Brief Survey and Experimentation

Use of social media is increasing day by day. A huge amount of textual data, as well as images, continue to explode to the web daily. Personality prediction is an evergreen area of research. Predicting personality with the help of data through social media is a promising approach as this method does not require any questionnaires to be filled by users thus reducing time and increasing credibility. In the current work we have fetched real-time Twitter data through a standard API and thereby created a sample experimental dataset. We have employed several popular machine learning algorithms such as kNN, Naive Bayes and SVM. It was observed that Naive Bayes yielded the highest accuracy of 71.67% as compared to the other classifiers.