Innovative Practices in Wine Industry: Opportunities for Competitiveness Enhancement in Bulgaria

As the studies and empirical data indicate that innovations are a significant factor for improving competitiveness, we believe that scientific research in this area may provide support for those who seek to make their business more innovative. There are many works dedicated to general effect of innovations on growth, but less are focused on the role of innovations in certain sectors. Such sector is might be the wine industry. The wine industry in Bulgaria has a long history, experience and has the potential for development. That is why we examine the scope of innovations that can be implemented in the wine industry. Alongside we study the potential of Bulgarian wine industry. The results show that the wine producers in Bulgaria make slow steps towards more contemporary development of the sector, but the more significant results are yet to come.