Research on Information Visualization Based on Users' Demands

With the advent of experience economy age, the focus of information visualization design should gradually transform from technology change to user demand, which makes valuable information. The Information Visualization design, based on user demand, includes three stages: learning user demand, visual design and evaluation of user experience. Taking user demand as starting point, this paper studies the key factors of Information Visualization design in the new media era from cognitive style, visual thinking, visual psychology, individual difference and environment. On this basis, methods and plans of optimizing the IV design are explored with actual cases from information order, visual effect and user experience.